2008年11月27日 星期四
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Prediction for the FW09 Marc Jacobs - ADV campign
FW09 Marc Jacobs - ADVS
After reveiwing the Marc Jacobs Advertising, find the insight on the same characteristics.
1. Many White Spaces on surrounding the pics, to leave more space in clean.
2. No specific theme on the Adv, very casually snap-shot the model in moving action or in Still.
3. Color is simply used on the theme pictures. Lessly used many colors together at the same time.
From my creation for the FW09 Marc Jacobs Adv - this time I will use the model is in professional photo-shooting rather in causal shooting. But still keep the feeling simple & colorless but with some color to enhance the pictures. Also, the frame have slightly changed with some raw & rough lines surround rather in straight thin frameline surround the theme pics used previously. In order to present slightly new CHANGE to FW09 look , as well to balance the inpression on the total look for the poster w/ elegant models + Raw / rough edge lines surround, so not to be seems too Formal or too Casual in general.
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Prediction for the FW09 Marc Jacobs Color & Collection
FW09 Marc Jacobs COLOR THEME
Color - Subtle Darks in low chroma, aspalt Greys, oily greens, earthy browns & pale greenish or pinkish whites. 
The city is full of energetic after the recession period on last year.
1-8. Harmaony of Color - Analogous of Cold Color ( Blue , Purple , Green) DARK FORCE
9-16. Alternation of Color - Analgous of Warm Color (Red, Orange, Yellow-green) Vibration Move
13-16. Monochromatic in Warm Color (Red) Vibration Move
17 -23. Harmony of Color - Tetrad / Double - Complementary (Burgundy, Gold , Dusty Blue & Green) SOFT TOUCH
FW09 Marc Jacobs COLLECTION THEME BOARD
DARK FORCE (Pantone # from No 1 to 8)
Economic Crisis in 2008 - the economic recession keeps continue to the coming years. Depth pressure & cool down in the moods. Want something in Basic & compact to feel more secure.
Color - Subtle Darks in low chroma, aspalt Greys, oily greens, earthy browns & pale greenish or pinkish whites.
Fabrics - Heavy gauge woollens jerseys, thick felts & rough compact , mock plains in the cotton/wool.
Style - Classics to Layers. Overcoats, uniform-inspired coats. To layer over boxy pants. High protection. Baggy Jeans, torn & patched-up in more relax & casual way.
VIBRATION MOVE (Pantone # from No 9 to 16)
The city is full of energetic after the recession period on last year.More optimistic on the future. People wants more sharp & bright to express moment of excited. Free expression & air free.
Color - Full colorful range in HIGH Chroma from rasberry's reds, burgundy, cool blues, purple, pea etc... bright accents inspiration from active sport.
Fabrics - Comfortable basics. Dense & yet light. Texture in weave fabrics.
Style - Simple urban shapes, reworked in the proportional structure. Big Hoddy Blouson. Over-sizes Coats. Chic & loose boxy tops.
SOFT TOUCH (Pantone # from No 17 to 23)
In between of cool & romantic nostalgic, focus of the timeless look & comfort & formality. The casual wear will become more softer, & in new design of styling.
In between of cool & romantic nostalgic, focus of the timeless look & comfort & formality. The casual wear will become more softer, & in new design of styling.
Colors - Pale & medium half-tones in beige, kakhi, metallic-grey shades, neutrals colors.
Fabrics - Mini patterns, micro-geometrics. Sophisticated fleeces in wool/ cashmere. Easy-care knits. Feather-weight.
Style - Cross styles. Mix urban elegance & sport modern. Cyber classic not old fashion. New chic-up look.
FW08 MARC JACOBS COLLECTION (ANALYSIS)
FW08 MARC JACOBS
47 Show Pcs
6 pcs in BLACK
7 pcs in GREY
2 pc in WHITE
32% is NO HUE (ACHROMATIC)
7 pcs in GREY
2 pc in WHITE
32% is NO HUE (ACHROMATIC)
8 pcs in Butter to Pale Yellow
4 pcs in Pale Orange
6 pcs in Lilac
6 pc in Light Blue
2 pc in Pale Green
55% is at High Value, Add Tints, Pastel Soft Color
6 pcs in Lilac
6 pc in Light Blue
2 pc in Pale Green
55% is at High Value, Add Tints, Pastel Soft Color
HIGHLIGHT COLOR - GREEN
Others = 13%
Metallic - 8.5%
Stripes Patterns - 4.5%
FW07 MARC JACOBS COLLECTION (ANALYSIS)
FW07 MARC JACOBS
56 Show Pcs
56 Show Pcs
27 pcs in BLACK
4 pcs in GREY
2 pc in WHITE
59% is NO HUE (ACHROMATIC)
4 pcs in Dark Navy
6 pcs in Burgundy to Red
6 pcs in Burgundy to Red
3 pcs in Bright Green
2 pc in Shocking Yellow
2 pc in Shocking Orange
1 pc in Purple
1 pc in Beige
1 pc in Apricot
36% is in HIGH CROMA, LOW VALUE, Bright & SHOCKING COLORS.
HIGHLIGHT COLOR - RED / GREEN / ORANGE / PURPLE / YELLOW / APRICOT
Others-
Metallic Patched Patterns - 5%
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